Marketing that thinks, creates, and connects — at the speed of AI.
13 years of content strategy, brand storytelling, and digital marketing — now running on Generative AI. I help brands and founders produce better content, faster, without losing the human voice that makes it worth reading.
13+
YEARS IN
MARKETING
4+
YEARS WITH
GENERATIVE AI
3x
PROVEN
ENGAGEMENT GROWTH
30+
BRANDS &
INSTITUTIONS
WHAT I DO
Focused. Honest. Industry-agnostic.
I work at the intersection of content strategy, brand communication, and Generative AI — helping teams produce content that holds together strategically, sounds human, and moves at AI speed.
I work best with brands, startups, and founders who need senior-level content thinking without agency-level costs — and who are open to doing things smarter with AI. I’m not a one-stop performance marketing shop; I’m a content and strategy partner.
Content Strategy & Planning
Audience mapping, editorial direction, platform-specific tone, and content calendars that your team can actually follow.
CORE STRENGTH
AI-assisted Content Creation
Captions, scripts, campaign copy, blogs, and brand narratives — produced using ChatGPT, Claude, Gemini, and visual AI tools.
CORE STRENGTH
GenAI Workflow Design
Prompt libraries and reusable AI content frameworks built for your team — reducing turnaround without losing quality.
CORE STRENGTH
Social Media Content & Brand Voice
Platform-native content for Instagram, LinkedIn, Facebook, and YouTube — with structured calendars and consistent brand voice.
CORE STRENGTH
Copywriting & Brand Communication
Website copy, landing pages, blogs, mailers, and ad copy — written to hold attention and move the reader toward a decision.
CORE STRENGTH
Content for Lead Generation Campaigns
Audience mapping, editorial direction, platform-specific tone, and content calendars that your team can actually follow.
SUPPORTING ROLE
PROOF OF WORK
Real work. Honest context.
Numbers matter — but so does the story behind them. Here’s what I’ve actually done, and what my honest contribution was.
SOCIAL MEDIA GROWTH
3x
Engagement growth at Rungta University in one year — through structured content calendars, GenAI-assisted creation, and campaign storytelling.
CONTENT CONTRIBUTION
30+
Institutions supported with conversion-focused ad copy, landing pages, and campaign messaging at iNurture — part of a broader performance marketing operation.
TEAM LEADERSHIP
Coworkers + Interns
Audience mapping, editorial direction, platform-specific tone, and content calendars that your team can actually follow.
AI WORKFLOW BUILDING
Prompt Libraries
Built reusable prompt libraries for admissions, alumni, student reels, and founder branding at Rungta — used daily by a team with no prior AI workflow.
BRAND BUILDING
9 yrs
Built and maintained brand IBA across web, print, PR, and events — including TEDxIBABangalore as co-organiser and a full website revamp.
CERTIFICATIONS
9+
Google, HubSpot, IIM Skills, Great Learning, Digital Scholar — in AI, prompt engineering, content writing, and digital marketing. Applied weekly on live work.
LIVE PROOF OF CONCEPT
KutKut TV — a children's YouTube channel built entirely on AI
KutKut TV isn’t a hobby. It’s a working demonstration of what AI-first content creation looks like end-to-end. Every element — the rhymes, the music, the characters, the visuals, the video — is produced using Generative AI tools, orchestrated by a content strategy I built from scratch.
No client brief. No team. No budget. Just a content system designed and run by one person using AI — which makes it the most honest portfolio piece I have.
250+
Subscribers from Zero
5 months
To build, launch & grow
TOOLS I ACTUALLY USE
The AI stack behind the work.
Numbers matter — but so does the story behind them. Here’s what I’ve actually done, and what my honest contribution was.
Anuj Shrivastava
Content & Communication Strategist
AI-First Marketing Consultant
Bhilai, Chhattisgarh
Open to relocation & remote projects
“I came into AI not from a lab – but from a decade of figuring out what makes people actually read, click, and care.”
I have 13 years of on-the-ground marketing experience – in content strategy, brand communication, PR, social media, and copywriting – and for the last 3 years I’ve been integrating Generative AI into almost everything I do. Not as a novelty, but as a genuine production and strategy tool.
What I bring isn’t just knowledge of AI tools – it’s knowing where AI helps and where it gets in the way. That judgment only comes from using these tools on real campaigns, for real audiences, with real deadlines.
CREDENTIALS
Learning that goes on the work, not just the wall
Generative AI for Business with Microsoft Azure OpenAI Program
Great Learning + Microsoft Azure
Content Writing Master Course
IIM Skills
Fundamentals of Digital Marketing
Google AI Essentials
Google + Coursera
Google Prompting Essentials
Google + Coursera
AI for Marketers
Hubspot Academy
Instagram Success Workshop
Digital Scholar
Let's build something worth reading.
Whether you need a content strategy, AI workflow setup, or a writing partner for your campaigns — let’s have a no-pressure conversation.